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Create quality video ads that perform
Find your audiences, anywhere on their journey
Measure what matters, and optimize for the best results
How to start advertising on YouTube
Why YouTube Ads
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According to a survey conducted by Ipsos, among US surveyed online users who discover new products/brands on YouTube or Google feeds, 87% say they took action after using YouTube or Google.1 -
According to custom research with MAGNA, brands can drive 3x greater impact on purchase intent by using advanced data in YouTube creative and media.2 -
According to a survey conducted by Ipsos, among US surveyed online users, 61% say they are more likely to use YouTube or Google feeds to research products/brands vs. other social sites/apps.3
Guides to help you get started with YouTube Ads
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YouTube Ads success stories
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“You know how you say a picture is worth a thousand words? Video is worth a million.”
Njord Rota,
Owner, Majestic Heli Ski -
“We are super grateful that YouTube has such an amazing marketing platform that lets us reach incremental audience.”
Ryan Pamplin,
CEO, BlendJet -
YouTube Shorts helped Cider gain new customers at a 33% lower CPA.
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Frequently asked questions
YouTube ads are compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites.
There are many types of YouTube ad formats available:
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-feed video ads
- Bumper ads
- Outstream ads and Accompanying Content
- Masthead ads
- Shorts ads
- Audio ads
Learn more about how they work and which work best for your goals by visiting the YouTube video ad formats help page.
Google Ads metrics help you measure the impact and performance of your YouTube ads campaign. Real-time metrics can track insights like how many people are viewing your ad, how engaged they are, and what actions they’re taking like website conversions, store visits, or in-app actions. Learn what you can measure and how it works by visiting the YouTube ads and metrics help page.
AI can help you build video campaigns and make the most of your YouTube ads investment. Google AI-powered solutions offer exciting new ways to create, enhance, and launch video campaigns that help drive high-impact results. Learn more about AIs role in video campaigns by visiting Google Ads AI Essentials: Video Campaigns Best Practices help page.
In this claim, “took action” is defined as selecting any of the following: “I was inspired to research a product I saw” OR “I visited a brand’s website after seeing an ad on this site/app” OR “I bought something that I was considering buying before using this site/app” OR “I was inspired to make an impulse purchase for a product I wasn’t planning to buy” OR “I bought a new product/brand that I had not purchased before after using this site/app”
2 Google/MAGNA, Data Fueled Creative: Leveraging Advanced Data for Media and Creative, US, 2023, Advanced Audience exposed n= 2,050; Advanced Audience control n=717; Demo Audience exposed n=683; Demo Audience control n=319, Field Work Completed Dec 2022 - Feb 2023.
3 Google/Ipsos, Video & Social Ad Impact Study, July 2023, online survey, n=1751 US online users 18-54 who use social apps/sites monthly or more often (social apps/sites: Discover, YouTube, YouTube Shorts, Gmail, Facebook, Instagram, TikTok, Twitter, Snapchat).